Brunello Cucinelli: A New Philosophy of Clothes (David LoRocca, USA/Italy, 2013) What can a contemporary, profit-driven, luxury, Italian fashion brand learn from the likes of Marcus Aurelius, St. Benedict, St. Francis, and Kant? Its founder, Brunello Cucinelli, thinks quite a lot, and has shaped his company with reference to the history of philosophy. Moreover, in his effort to "embellish the world" with enterprises that reflect his understanding of a New Humanism, he has built a library, a theater, a school, and restored a church and an Etruscan Arch—but perhaps most crucially to his core values, he has created a manufacturing and corporate environment that aims to support a robust and varied human life.

Watch the trailer here.

Saturday, April 12, 1:05 PM.  FREE SCREENING.

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