Park Forum: Intellectual Property & Licensing

Tuesday, April 20, 2021, 6:00 - 7:00 p.m. 

Park Forum

Intellectual Property and Licensing

ZOOM Registration Required: 

After registering, you will receive a confirmation email containing information about joining the meeting.

Note: This program is open to Ithaca College's current students, faculty, staff, and alumni. There is no cost to attend.

The ​Park Roundtable series​ convenes leading experts, practitioners, and Park faculty in a formal panel presentation to explore key issues in the industries and professions. 

A license is an official permission or permit to do, use, or own something. A license is granted by a party to another party as an element of an agreement between those parties. In the case of a license issued by a government, the license is obtained by applying for it. The scope of the rights granted forms the subject matter of the licensing agreement. Licensing has evolved over the past 30 years from a series of one-off transactions into a significant business sector.

MODERATOR: Bill Burke, SVP Marketing Strategy & Communications, Licensing International

Bill Burke is an accomplished strategic marketing and licensing leader. He has a demonstrated track record for crafting and implementing licensing and brand marketing strategies that drive revenue and engagement across retail channels, digital platforms, and consumer experiences. As well, he has a proven success in negotiating and securing strategic partnerships. Bill is a strong communicator with excellent organizational, interpersonal, and analytical skills. He is also recognized for building collaborative marketing, licensing, and operations teams.

About Licensing International

Licensing International (formerly LIMA) has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership. Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Currently, Licensing International’s more than 1,200 member companies hail from 40+ countries around the globe, with that number increasing every year including executives from all sides of the business: agents, brand owners, manufacturers, consultants, publications, lawyers, accountants, retailers and more.


Krystyna Braxton Apparel Licensing Manager at NFL Players Association

In her role as Apparel Licensing Manager for NFL Players Inc., Krystyna Braxton manages all relationships and business objectives for more than 20 Apparel licensees of the NFL Players Association’s for-profit licensing and marketing arm. The NFLPA, via NFL Players Inc., is one of the largest and most influential licensors in the world, representing exclusive group player rights of more than 2,000 active players.

Todd Kaufman Vice President Of Business Development at Beanstalk

Global Business Development leader in the licensing industry with proven track record seeing agreements through from RFP to representation agreement execution. With a focus on strategic development and identifying long-term revenue opportunities, I have led and won pitches with Fortune 500 companies within food & beverage, gaming, fashion & lifestyle and collegiate sports.


The Roy H Park School of Communications offers a series of virtual forums to make new connections, spark insights and build momentum in our shared interest in communications. These forums provide an open, accessible format that engages our community and allies in driving the discussion around our mutual industries and professions.   

For more information contact Ann-Marie Adams, interim Park Professional Development Coordinator/First Year Advocate via email or by cell phone 607.229.8071.

Individuals with disabilities requiring accommodations should contact Ann-Marie Adams, We ask that requests for accommodations be made as soon as possible.

Tuesday, April 20, 2021 at 6:00pm to 7:00pm


Individuals who would like to request accessibility accommodations should contact We ask that requests be made as soon as possible to ensure they can be met.